Icon: The New Event Space Transforming Lapinha da Serra
- Sítio Jatobá - Lapinha
- Aug 12
- 2 min read
Lapinha da Serra now has a new landmark for tourism, business, and high‑end experiences: Icon, the newest event space integrated with Sítio Jatobá. Created to meet the growing demand for professional, versatile venues, Icon elevates the standard of events in the region — from weddings to corporate gatherings, from festivals to brand activations.
A Contemporary Space Surrounded by Lapinha’s Natural Beauty
With 875 m² of built area, contemporary architecture, and complete infrastructure, Icon was designed to host events for 50 to 200 guests with comfort, functionality, and visual impact. Every detail enhances the experience for hosts and attendees, blending modern design with the stunning natural landscape of Lapinha da Serra.
The result is a venue that combines elegance, practicality, and identity — perfect for those seeking a memorable, well‑organized event connected to the essence of the region.
Versatility for Every Type of Event
Icon was created as a comprehensive solution for productions that require professionalism and personality. It is ideal for:
Weddings and special celebrations
Corporate events and leadership meetings
Festivals, fairs, and cultural experiences
Product launches and brand activations
Workshops, retreats, and immersive projects
The space supports diverse layouts, professional equipment, and high‑impact productions while maintaining comfort and flow throughout the event.
Integrated Hospitality with Sítio Jatobá and Local Partners
For events that require accommodation, Icon connects directly to Sítio Jatobá and a network of local partners, expanding lodging options with authenticity and comfort. This integration ensures a seamless experience — from planning to departure — simplifying logistics and strengthening the local economy.
A New Milestone for Local Tourism and Development
More than an event venue, Icon represents progress for Lapinha da Serra. It boosts tourism, attracts new business opportunities, and supports the local supply chain, creating growth for professionals, suppliers, and entrepreneurs in the region.
With its innovative concept, Icon is becoming a reference point for high‑end events in one of the most breathtaking natural settings in Minas Gerais.
Book Your Event at Icon
If you’re looking for a venue that combines professional infrastructure, natural beauty, and a complete experience for hosts and guests, Icon is ready to welcome your project.
Contact us to schedule a visit, request more information, or begin planning your event.
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